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US fashion brand American Eagle introduces 'denim hijab' for the modern Muslim woman
American Eagle, a fashion brand popular with the youth, has recently introduced denim hijabs with retouched new ads that debuted on Instagram – featuring Muslim model Halima Aden and the collection is currently on sale on the brand's website.

Halima, 19, took to her Instagram to show off the product, alongside the caption: “A DENIM hijab ???? @americaneagle #wearityourway #coolforthesummer #Ican.”

Sharing her struggles and challenges with hijab shopping, Aden confessed, “It’s not like I can just walk into the mall and find a hijab. It’s still kind of limited. It’s always been hard trying to find the right pieces that go together, but it’s always been something that interests me—finding new ways to be fashionable and cute but still being modest.”

With Muslims today comprising about two-thirds of the world’s population, a fashion brand would avoid to overlook the community’s modest fashion needs only at its own peril.

However, American Eagle is not the sole brand to have diversified into hijab-wear. Active-wear giant Nike has already introduced athletic hijabs. Aden became the first hijab wearing model signed by IMG in February this year and walk the ramp at Yeezy’s Season 5 Fall 2017 show.

Girl in Hijab

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